Why A Midland Weather Radio?



What can a Midland weather radio give you that other brands can't or won't?

Before I give you the answer to that question, think about this for a minute.

You need a weather radio receiver because you want to be alerted before severe weather strikes. Am I right?


You want to be alerted every time
an alert signal is broadcast over the air.

The Possible Obstacles

What can prevent a weather radio receiver from receiving an alert signal?

  • located too far from the transmitting Environment Canada or NOAA transmitting site,

  • poor radio engineering design.

  • radio interference from other communication services transmitting near the weather channel frequencies,

Distance

First, if you are located more than 50 km (30 miles) away from a weather radio transmitting site, the signal may be too weak.

Reception is even more difficult when there are hills, mountains, tall buildings or trees standing between your receiver and the transmitting antenna.

Even a Midland receiver cannot overcome excessive distance.

Engineering

Secondly, in my humble opinion you can safely eliminate poor engineering design from the list, where Midland is concerned. Why?

  1. Because of Midland's expertise in designing and building commercial and military grade radio communication equipment.

  2. Besides, Midland can't help but put its radio engineering expertise in the radios they build for the consumer market. They put their name on them, after all.

Radio Interference: The Silent Enemy!

One of the first benefits you get from a Midland weather alert radio is it's superior ability to resist to surrounding radio interference.

When you live in or near densely populated urban areas, your weather radio receiver is invariably subjected to intense radio (RF) energy from nearby commercial and public radio communication transmissions.

Without properly designed RF interference filtering circuitry, many weather radio receivers on the market today perform poorly in urban areas ... to the point of failing to alert you when a severe weather alert is broadcast!

What Do I Know About Interference?

I first became a ham radio operator (VE2DPE) in 1974. Trust me, I know about radio interference because that is the very first thing I had to learn to avoid imposing on my neighbors.

I only got my license to operate a ham radio station after successfully passing an exam on radio communication electronics, and radio frequency (RF) interference prevention.

Applied Know How

Midland is one of the few companies that actually knows how to build a weather radio receiver to filter out most of the RF interference it might be subjected to, under normal circumstances ... Yet, they still manage to sell their weather radios at consumer price levels!

With a Midland weather radio, you will get as close to interference free reception as you can get ... and I am not paid by Midland to say this!


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